Complete Your Home’s Design Story with Atlas Roofing’s Color of the Year 2026 Collection

When Frosty Bites: A Complete Guide to Ice Dams

Jump to Section: Ice Dam Cycle | Early Signs of Ice Dams |  Causes & Risks | Paul's Pro TipsFor both roofing contractors and homeowners, winter brings its share of challenges—and ice dams are among the toughest. These icy formations may seem harmless from the ground, but they can wreak havoc on ...

Women in Construction

March is Women’s History Month, a time to celebrate the women shaping industries, pushing boundaries, and redefining success. In roofing and construction, women lead major projects, drive innovation, and bring expertise to job sites nationwide.Women make up just 10.8% of the construction workforce, ...

Oktoberfest Celebration: Embrace the Tradition of Craft Beer

Even though the weather is getting chilly, we’re still craving something cold and refreshing after a long day. The fall season brings in new flavors with beer-making traditions that have existed for over a century.Of course, we're talking about Oktoberfest. The malty flavors have a sweetness resembl...

Get Your Motor Running

Every passion borders on the chaotic, but the collector’s passion borders on the chaos of memories. —German Philosopher Walter Benjamin Many collectors choose their items based on certain (often childhood) experiences or memories, or because they want to create new experiences and memories. For exam...

Celebrating Our Latino Community

In 1968, President Lyndon Johnson enacted Hispanic Heritage Week to celebrate the cultures, histories and contributions of American citizens with ancestors who came from the Caribbean, Central and South America, Mexico and Spain. Twenty years later, President Ronald Reagan expanded the weeklong obs...

Thrill Seekers Unite!

If you’re an adrenaline junkie, National Roller Coaster Day (Aug. 16) isn’t enough time to celebrate one of the coolest, most fun activities we, as humans, can do. Do you like a twist on the traditional ride? Are you looking for the biggest thrills? Wondering what coasters debuted this year? We’ve g...

Fuggedaboutit!

With long hours, often spent in extreme temperatures, coupled with physically demanding work, roofing can be a grueling business. And while, as a roofing contractor, you depend on your crew to do installations, you still bear all the mentally draining work, such as being a good salesperson, submitt...

Heat Wave

As one of the hottest summers on record continues to blast record-breaking high temperatures across much of the country, the only ways to keep cool are in the air conditioning or in the water. From waterskiing, jet skiing and scuba diving to boating, surfing and tubing, there are watersports for ev...

Atlas Insider: Ryan Blaney

In 2017, Atlas Roofing’s partnership with Midwest home-improvement retailer Menards extended to Menards Racing, which supports the Xfinity and NASCAR Cup racing teams. This year, Atlas was excited to join Menards in sponsoring the No. 12 Ford Mustang of driver Ryan Blaney for the NASCAR Verizon 200...

Feelin’ Hot, Hot, Hot!

Daily hydration is essential to human health, but it’s even more critical when summer is, well... summering. According to the National Oceanic and Atmospheric Administration (NOAA), Summer 2023 is expected to be hotter than average across most of the US. Combine those extreme temperatures and humid...

Start Your Engines

From being on the hood of Brandon Jones’ No. 9 car in the Xfinity Alsco Uniforms 250 in July, to sponsoring Ryan Blaney’s No. 12 Ford Mustang in the NASCAR Verizon 200 at the Brickyard in August, to serving as the entitlement sponsor of the Atlas 200 in September, Atlas is all over the 2023 racing s...

Contractor Health

Summer is the busiest time of year for the roofing industry — and the most active time of year off the job too. After all, the near-constant sunshine beckons us to be outdoors as much as possible, soaking up some Vitamin D at the beach, going camping or hiking, relaxing in the pool, watching our kid...

A Healthy Cycle

To advocate for and encourage Americans to adopt healthier lifestyles, in 1983, the President’s Council on Fitness, Sports and Nutrition dedicated the month of May as National Physical Fitness and Sports Month. May is also designated as National Bike Month, which kicks off the National Bike Challen...

Meals on Wheels

If you’re headed to a fair, festival, fair, concert, market or other outdoor event this spring or summer, it’s likely you’ll find a food truck. Or two. Or three. Or more! Thanks to offering fresh, made-to-order meals, snacks and drinks in a variety of international and specialty cuisines — and beca...

Ruff Love

"Dogs are not our whole lives, but they make our lives whole." Roofing work often stretches from sunrise to sunset, which is why it’s important to take a step back and appreciate the simple things in life — like our dogs, who greet us with their wagging tails and make us feel like rock stars just fo...

Atlas Insider: Black History Month

As we observed Black History Month in February 2023, we acknowledged how African American members of our Atlas family are helping to inspire and empower future generations to pursue careers in the roofing and construction industries. In celebration of their accomplishments and contributions, we spo...

Atlas Roofing Announces 10 Finalists in Company’s Asphalt Life Truck Giveaway

Atlas Roofing Corporation is excited to announce the 10 finalists in its Asphalt Life Truck Giveaway! As part of the company’s 40th anniversary celebration in 2022, contractors were able to earn points throughout the year that qualified them for a chance to win a fully refurbished 1982 Chevy Silver...

Love Is in the “Square”

Living and working together isn’t for every married couple. But the ones who can successfully navigate the tricky waters of mixing business with pleasure often find that the process strengthens their relationship and creates a true partnership, at work and at home. In celebration of Valentine’s Day,...

One (Gray) Day at a Time

If you live in a state that sees nearly constant overcast skies during winter months, you probably find yourself getting the blues throughout the season. When you think of it, “the blues” is a bit counterintuitive, isn’t it? After all, feeling down during this time comes from shorter daylight hours...

Atlas Insider: CRCA 2023

A new year means a new schedule of industry events for Atlas, as either a host or attendee. As an exhibitor at the Chicago Roofing Contractors Association (CRCA) Trade Show in mid-January, Atlas was one of more than 150 manufacturers and suppliers on site, showcasing products for Illinois roofers. J...

Atlas Insider: Family Edition

We’re wrapping up 2022 with a special family edition of the Atlas Insider featuring Sherry Holmes, professional contractor and TV host, and daughter of Mike Holmes. Sherry (joined by her sweet kitty, Loki) explains how “weird” it was growing up with a famous dad, shares some of her favorite memories...

The Big Chill

Winter has arrived, which means business is chilling out for many roofing contractors across the country. But while installations may be on hold, there’s still work to be done. The winter slowdown is a great time to strategize your business plan for the next year. In a previous three-part article, w...

On Shattered Wings

Jennifer Dultmeier was just 19 years old — five months past high school graduation — when she unbuckled her seatbelt to reach for a CD in the backseat. Her lifelong friend, who had had a few drinks, was behind the wheel, zooming down a lonely stretch of road in southeast Topeka, KS. In only an insta...

Biting Waters

Fishing may be more popular in warm weather, but many anglers enjoy the sport year-round — even in the dead of winter! Ice fishing isn’t for the faint of heart. Iced-over water means you’ll be sitting in below-freezing temperatures while waiting for a nibble on your line. Without the proper clothing...

Giving Back to Our Roots

In celebration of Atlas' 40th anniversary, company employees came together to raise funds for the creator of the first Atlas logo, Ms. Belinda Harvey, who was a graphic design student at Meridian Community College at the time. Because her life has been a life of service to others, employees thoughtf...

Things Are Getting Hairy!

Movember (aka No-Shave November) is back! It’s the time of year when men around the world grow a “Mo” (moustache) to raise awareness for men’s health issues — specifically, mental health and suicide prevention, prostate cancer and testicular cancer. “Movember is a global health movement of over 6 mi...

Wild Winter Stews

Hunting used to be solely a means of survival. Today, because most of our food is farmed (and many protein-rich alternatives are available), hunting has become more of a sport, typically to help control certain animal populations. Even so, true hunters avoid waste and always harvest as much of the g...

The Asphalt Life Theatre Presents...

Atlas isn’t like other roofing manufacturers... All year long, Atlas has been celebrating its 40th anniversary! In honor of the decade Atlas was founded, we made several videos for our “Asphalt Life Theatre Presents” series, spoofing some of our favorite ‘80s movies and music videos — including our ...

Atlas Insider: Hispanic Heritage Month

Atlas was thrilled to celebrate Hispanic Heritage Month Sept. 15 through Oct. 15 (even though we proudly honor the Latino and Latina members of our roofing family all year long!). As part of celebration, Claudette Marchena, marketing operations specialist for Atlas, spoke to three of our Spanish-spe...

Passionate Pride

As most college football fans know, school rivalries aren’t just between players — they’re personal! With so much animosity, built up over decades of history, rivalry games can often bring out the worst in fans and their teams. In a previous article, we highlighted some of the most-heated college fo...

The Year of "The Play"

College football season is underway, and we’re so stoked to be cheering on our favorite teams! Rivalry games are always the most intense games of the season, especially for teams (and fans) that, well... just don’t have anything nice to say about each other. We’re talking teams like Michigan and Ohi...

Professional Partyers

From rival-themed menus and a cooler full of ice-cold beer to friendly cornhole competitions and trash talking the opposition, it’s the most wonderful time of the year for college football fans — tailgating season! After seven long months, it’s finally time to load up your tents, chairs and grills, ...

Falling Back (and Looking Ahead)

With Pumpkin Spice everything everywhere, you know it’s nearly fall, y’all! But before we bid an official adieu to the summer of 2022, we're taking a minute to look back at and appreciate all the fun we've had so far this year celebrating Atlas Roofing’s 40th anniversary. (Check out the video above ...

Ruff Life

We talk to them like they’re human — because they make us feel “heard.” We refuse to disturb them as they peacefully snooze in our lap, despite our body fighting an internal war between numb legs and a full bladder — because they look so peaceful. We take them to Starbucks for “pup cups” — because t...

Heat Health 101

Installing a roof during the peak of summer can pose many heat-related health hazards for workers, such as heat rashes, heat cramps, heat exhaustion and heat stroke. To reduce these risks, it’s imperative that you and your crew follow proper precautions, which include taking regular breaks in the sh...

#GolfForeLife

In honor of National Golf Month (August), we’ve combined two lists from previous articles with some of the must-play golf courses across the country. Whether you’re a golf pro or a novice, and whether you prefer beauty or a challenge (or both), there’s a course for everyone! From “On and Beyond the ...

C'Mon In — The Water's Fine!

August’s here and with it comes heat, humidity and generally unbearable weather. After working long days in the summer misery, roofers want to chill with their friends and families. Luckily, there are plenty of ways to cool down while ramping up the fun. Watersports — in an ocean, lake or river — ta...

Atlas Insider: Adam Simpson, Senior Operations Manager (Franklin, OH)

Adam Simpson, senior operations manager of Atlas Roofing’s Franklin (OH) manufacturing facility, has been with the company for 12 years. “I’ve enjoyed working for Atlas because of the challenges that are presented every day,” he says. “There’s always something new. There’s a lot of latitude for crea...

Racing Toward the Checkered Flag

For the first time in our racing sponsorship history, Atlas will be the title sponsor of an ARCA Menards Series race. The Atlas 100 takes place the final weekend of the Illinois State Fair on a clay oval track known as the Springfield Mile. The partnership between Atlas Roofing and Menards began in ...

Heat Inspection

Turning Up the Heat “As temperatures rise this summer, employers across the nation are on notice: For the first time ever, federal inspectors could stop by unannounced to ensure workers are safe from heat exposure,” according to an article from E&E News. Under OSHA’s “National Emphasis Program...

Keep Your Cool

Heat waves are rolling throughout the country right now, with many areas reaching well over 100 degrees each day. Roofers working in these extreme temperatures could develop one or more of a variety of heat-related illnesses, such as heat cramps, heat exhaustion and heat stroke. "Every year, dozens ...

Atlas Roofing Will Be the Title Sponsor of the ARCA Menards Series Race in August 2022

TOLEDO, OH (June 7, 2022) — Atlas Roofing Corporation has signed on as the title sponsor of the ARCA Menards Series race on the Springfield Mile at the Illinois State Fairgrounds. The Atlas 100 is set for 2 p.m. ET/1 p.m. CT on Sunday, Aug. 21 and will be televised live on MAVTV. It marks the first ...

Atlas Insider: Samantha Stratman, Sales Rep (IA)

In honor of National Fitness Month (May), allow us to introduce you to Samantha Stratman, a territory sales rep for Atlas Roofing in the State of Iowa, whose two passions of yoga and biking are part of her active lifestyle. Samantha specifically loves doing hot yoga (in temperatures that can exceed...

Atlas Insider: Brad Bellamy, Sales Rep (TX)

In honor of National Fitness Month (May), allow us to introduce you to one of the fittest people we know — real-life IRONMAN Brad Bellamy, a territory sales rep for Atlas Roofing, representing the greater areas of San Antonio and Austin, TX. Exercise is essential to Brad's life because it helps him...

Off the Hook

Leave the pole and bait at home, ’cause you don’t need nothin’ but yer hands to catch you a big ol’ catfish! Catfish noodling — also known in some parts of the country as hand-fishing, grabbling, tickling, catfishing, stumping, hand-grabbin’, cat-daddling, snatching or hogging — involves sticking yo...

Focus on Fitness — It's Never Too Late!

"The only bad workout is the one that didn't happen." —Unknown Roofing is a physically demanding job, as well as one of the most dangerous. Between carrying bundles of shingles, climbing up and down ladders, bending and squatting, and walking around on rooftops, fitness and endurance are crucial...

Hog Wild

From Daytona to Sturgis and The One Moto Show to Laconia, annual bike weeks, fests and rallies across the country give motorcycle enthusiasts a chance to get together and show off their rides. In honor of this nearly 100-year-old tradition, we asked some of our AtlasPRO™ contractors to tell us about...

Booze Clues

Apple pie? That’s for amateurs. You want something quintessentially American? A true touchstone of our national history and culture? Then put down the plate and fork and reach for a glass instead. Preferably without ice. Whiskey. If it was good enough for George Washington and Don Draper, it’s good...

A Shingle by Any Other Name...

As any single roofer knows, it can be tough to find love when you’re always working. That’s why Josh Helberg, owner of Exterior Pro in Saint Cloud, MN, started asking homeowners to set him up on a blind date, figuring they wouldn’t steer him wrong. One homeowner knew the perfect woman for Josh — her...

Asphalt Life Truck Giveaway

As part of its 40th anniversary celebration this year, Atlas Roofing Corporation is hosting an Asphalt Life Truck Giveaway. This time, the grand prize is a fully refurbished 1982 Chevy Silverado — with the model year honoring the year Atlas was founded. And what better way to kick off truck giveaway...

Beating the Blues

Winter brings less sunlight and colder weather. Many people spend more time indoors and less time with others, which can contribute to the winter blues. The condition is more common than you might think. You may have a touch of it yourself. Have you felt a lack of motivation or low-energy levels? I...

The Atlas Yearbook

Atlas is celebrating its 40th anniversary this year! To commemorate the occasion, we're taking a trip down memory lane... Click here (or on the image below) to check out some totally rad pics from the 1980s! Do you recognize anyone? Let us know in the comments. :)

Warmth on the Ice

Ice fishing can be an enjoyable pastime. Drill a hole in the ice with your auger, then lower your line into the unfrozen waters below. With a little time, patience and luck, a fish will bite. Reel in your bounty and dinner is served! One hard-to-ignore problem, however, is that frozen lakes go hand...

Beyond Thankful: Asphalt Lifers' Turkey-Day Traditions

When you think Thanksgiving, what comes to mind? For most people, it’s turkey, stuffing and pumpkin pie. But what about lonely friends, losing football teams and Christmas movies? We put the question out to our Atlas family of contractors on Facebook and asked them to share their favorite (and somet...

My Achin' Back!

Roofing is a physically demanding occupation and back injuries are an unfortunate hazard of the job. Smart bosses understand this risk and take steps to educate their employees about saving their backs, both on and off the roof. Effective back safety practices have many positive effects: They keep e...

7 Tips for Deep-Frying a Turkey

Tired of the same old roasted turkey every Thanksgiving? Go deep-fried this year! The process takes less time than cooking a bird the traditional way and frees up the oven for sides and desserts. Plus, the deliciously juicy result will have your family and friends gobbling up every last bite. All yo...

After the Hunt

When hunting season is in full swing, many of us will suddenly find cuts of deer, wild boar, rabbit, pheasant or geese in our freezers, thanks to friends, local butchers or our own hunting trips. But the meat of wild game is different from farm-raised meat in several ways and should be treated diffe...

Oh, Deer!

Fall hunting is underway across the country, with white-tailed deer and turkeys being the most popular targets. Many members of our Atlas Roofing family are avid hunters, not just for the thrill of the kill, but because they love nature and want to help keep wildlife populations healthy and thriving...

Contractors Doing Good: Part 3

Many roofing contractors don’t just do the jobs they get paid for — they also go above and beyond to help their communities, such as volunteering to install roofs or complete other free home improvement services for those in need.Whenever possible, Atlas Roofing partners with roofers and donates any...

Go Fish!

Skilled anglers know the perfect fishing spot doesn’t appear by accident. Finding it’s more a combination of luck, talent, research, and skill. In reality, the ideal fishing hole depends on what you need. Do you want salt or freshwater? Will you be fishing from shore or on a boat? Are you fly-fishin...

Hit the Links

As the world slowly starts to get back to some kind of “normal,” people are eager to break their cabin fever and enjoy their favorite pastimes again — including golf. So, when you’re ready, grab your clubs and get your “Fore!” on at one of these must-play courses (in no particular order) in 2021: Ki...

E.P.I.C. Momentum: Every Person Is Crushin'

Despite 2020 being a challenging year for many companies, roofing contractors are continuing to advance their businesses. We spoke to a few of our PRO+ contractors to find how they’ve managed to keep their businesses afloat and thriving during such uncertain times. Jack Monte | First Time's a Charm...

Roofers and Their Woofers

With temperatures across the country soaring, roofing contractors are feeling the effects of the dog days of summer. Luckily, many have furry friends by their side. No doubt about it, everything about dogs makes life better. Dogs love unconditionally, work tirelessly and remain forever faithful to t...

#SummerOfAtlas

Summer 2021 is finally here, and many Americans are ready to break out of their houses and venture into the great outdoors — whether it be to their local recreation area or hitting the open road with friends and family. Appropriately so, the month of July is UV Safety Month, National Recreation and ...

Oh, You Shouldn't Have!

It's never too early to start your holiday shopping! Check out these Atlas holiday gift guides, which are full of fun and practical items you can give to your crew. Plus, you may even find a few things you would love to receive — whether you drop hints to family or friends or decide to buy somethin...

National Alcohol Awareness Month Shines a Light on Alcoholism in Construction

For years, construction work, including roofing, has ranked among the top professions prone to alcohol and substance abuse. Construction workers endure high-stress, and physically demanding jobs. Drinking to blow off steam and hang out with buddies is the norm – often a workplace culture. Throughout...

Why Heart Health Matters for Roofers

Jump to Section: The Reality | Work Exercise Isn't Enough | Silent Risk Factors | Prevention Strategies | Support Your EmployeesEven with the physical demands of roofing and construction, cardiovascular disease (CVD) continues to be a leading health risk—with around 1 in 25 construction workers bein...

Show Us Your Ride

Whether they're behind the wheel for fun or work, these roofers know how to make a statement. Their rides are pimped out, primped up and primed to go, with some of the flashiest paint jobs and distinctive wraps on the road today. When we put roofing contractors in the driver's seat of our Joy Rides ...

The Other Pandemic: Part 1

Construction workers — including roofers — understand the perils of physical labor. After all, muscle sprains, back injuries and skin lacerations are almost commonplace in the roofing community. But what they’re not prepared for is the trauma that sometimes comes with crippling depression, overwhelm...

The Other Pandemic: Part 2

Click here to read Part 1 of this article. A Personal Story Rick Gelatka remembers his son Ryan with loving memories of tenacity, independence and intelligence. In his teens, Ryan scored among the top 1% on his SATs, loved sports like hunting and fishing and hopped a train for a solo cross-country t...

Business in the Front, Party in the Back

We may be spending a little more time social distancing outside with friends and family this holiday season, but you don’t have to let the winter weather kill your vibe! Heat up your backyard game with some new technology that enhances everything from your music to lighting to cooking. So, throw on ...

Roofers, Start Your Beards!

Joe McDevitt, owner/CEO,Black & White Roofing Attention bearded (and clean-shaven) roofers: It’s your time to shine. No-Shave November is here. Put down the razor, set aside the clippers and hide the scissors. Let your facial hair run wild. No-Shave November – a month-long hiatus from facial hai...

Roofing's Next Generation: 2020 Edition

Whether they take over the family business, want to start their own company or decide to change careers, some roofers are nailing their success at an early age. Following the 2018 and 2019 versions of our next-generation series, this year’s edition highlights six more roofing contractors, 35 and you...

Oh, Snap!

Ah, fall... That glorious time of year when the weather turns cool, leaves change into brilliant colors, everything pumpkin spice hits the stores — and college football fans lose their freaking minds. For die-harders, that means no weddings, no funerals, no kids’ birthday parties. During college fo...

On and Beyond the Fairway

What comes to mind when you think of the Midwest? Farms and barns? Mount Rushmore and the Gateway Arch? Or maybe it reminds you of the time Dorothy decided to follow the yellow brick road in The Wizard of Oz? While not wrong, you might be surprised to find out that you are just as likely to run into...

Sea For Yourself

Taking time off after a busy year isn’t a luxury, it’s a necessity — not to mention a great way to regroup body and spirit. Whether you’re getting the blood pumping with an exhilarating hike through a rainforest or logging in some time on the water with a deep-sea fishing expedition, a vacation can ...

Don't Get Iced By Winter

Bundle Up When you do have to leave the house, you can still stay toasty with these products, which are available on Amazon: Hand warmers – rechargeable or disposable Fleece jacket Wind-resistant face mask Wicking thermal pant Heat-trapping thermal socks Sheepskin insoles As Game of Thrones fans...

Living The Dog's Life

Chad Lee and his black Labrador retriever, Echo, are more than just hunting buddies, they are best friends. Echo is never far from Lee's side unless it’s time to go hunting. Echo loves the thrill of the hunt and the chase.“On his first dove hunt, we shot a bird that fell deep in the woods,” said Lee...

Sprinting Through The Asphalt Life

Every Saturday night from March until September, 11-year-old Caleb “Showtime” Sutherland climbs into the driver’s seat of his mini sprint race car. When the green flag drops, he puts the pedal to the metal, smoothly navigating the oval dirt track alongside his opponents. Together, their engines soun...

Live, Roof, Play Summer Series: Part 8

As we close out our Summer Series celebrating YOU, all of our dedicated Atlas Pro™ contractors, we reflect back on the successes of the past year and anticipate the new and exciting things that await our industry in the future. In that spirit, we ask: What does the Asphalt Life mean to you? Tell us ...

Roofing's Next Generation: 2019 Edition

Roofing is a $49 billion business in the U.S., operating with more than 100,000 companies across the nation. Although the competition can be stiff, the next generation of contractors isn’t worried. Last year's article featured 11 young, ambitious roofers who, by age 30, have already achieved great s...

Live, Roof, Play Summer Series: Part 6

Preseason football is getting into full swing as our summer series rolls into August! In honor of the pigskin, we asked some of our Atlas Pro™ roofing contractors a couple of very controversial questions at this year's IRE: Favorite football team? SEC or Big Ten? Watch the video to hear their picks....

Live, Roof, Play Summer Series: Part 5

How do you want your customers to remember you and your roofing company? At the 2019 International Roofing Expo (IRE), we asked some of our Atlas Pro™ contractors to tell us what kind of impression they want to leave with homeowners after finishing a project and leaving the job site. Watch the video...

Wrap It Up

Vehicle graphics are viewed more than any other advertising channels, including TV, magazines and outdoor ads. According to RivetingWraps.com, vehicle advertising produces incredible results. For example: Vehicle wraps get you more bang for your advertising buck. They offer the lowest cost per thous...

Live, Roof, Play Summer Series: Part 2

This summer, we're celebrating YOU — our contractors, who live the Asphalt Life all year long! Where would you be without your work family? At this year's IRE, we asked some Pros to tell us about their amazing teams. Watch the video to hear what they had to say. #LiveRoofPlayTogether

Live, Roof, Play Summer Series: Part 4

Our Summer Series continues to salute you, our Asphalt LifeRs! Why do you love what you do? That's what we asked some Atlas Pro™ contractors at this year's IRE. Watch the video to hear their answers. #LiveRoofPlayTogether

The Craft Of Beer

Forget that whole chicken-and-egg conundrum. The real question is: Which came first, bread or beer? Experts aren’t sure. Both require grain. Both were developed a long time ago (at least 5,000 years back, maybe as long as 10,000) and probably pretty much simultaneously. Besides, after working all da...

Live, Roof, Play Summer Series: Part 3

Summer is in full swing and business may be booming, but living the Asphalt Life also requires some time for play! When it comes to soda or pop — whatever you call it — do you prefer Coke or Pepsi? And, where do you like to vacation? At this year's IRE, we asked some Pros to answer these fun questio...

All In The Family

For many contractors, roofing runs in their blood. Having learned the trade from their fathers, sons and daughters are continuing their family legacies. In addition to the basics, this next generation is learning how the Atlas Pro™ Plus program provides the tools and incentives their dads rely on to...

The Science Of Hydration

The adult human body is about 60 percent water. Without an adequate supply of water, we can experience everything from a dry mouth and insistent thirst to irritability, dizziness, weakness, fainting, muscle cramps, rapid heartbeat, lack of urination and even unconsciousness. Bad enough for those of ...

Live, Roof, Play Summer Series: Part 1

Atlas Roofing has the BEST contractors! We are making this this summer all about YOU! #LiveRoofPlayTogether Whether taking over the family business, unexpectedly stumbling into the industry or something in between, our contractors have followed various paths into the roofing business. We talked to a...

Cheers To New Beers!

DISCLAIMER: Please enjoy any alcoholic beverages responsibly, and never drink and drive. Yearning to try a new brew, but don’t know where to start? No wonder. Domestic, imported and craft/microbrewed beers range in types (lagers and ales) and styles that run the gamut from light (pilsners) to dark (...

The One That Won't Get Away

Max Curtis, president of Residential Roofing in Blytheville, AR, knows the secrets of Mallard Lake. Beneath the placid surface of the 300-acre cypress-ringed fishing hole in northeast Arkansas lurk mysteries and surprises, legends and history. Back in the day, Curtis and his grandfather used to gra...

Joy Rides

Riding along in my automobileMy baby beside me at the wheelI stole a kiss at the turn of a mileMy curiosity runnin’ wildCruisin’ and playin’ the radioWith no particular place to go Chuck Berry’s rock ’n’ roll classic No Particular Place to Go roared up the charts in 1964, the same year that saw the ...

Go, Speed Racer!

Buddy Hull may not fly an F-14 Tomcat like Tom Cruise’s character Maverick did in “Top Gun,” but he does “feel the need for speed” on land, which is why he’s a third-generation drag racer. Growing up in Illinois, Hull was always at the track with his dad John, uncle Dick and great-uncle Reggie, who ...

David Smith: One Lucky Contractor

In 2018, Atlas launched a yearlong sweepstakes that took the roofing industry by storm. The grand prize: a 1951 Chevy 3100 pickup, painted factory Swift Red, featuring an exclusive five-window cab, all of the optional chrome and stainless trim, and a solid-steel frame — not to mention a fully rebuil...

We're On The Air!

Atlas Roofing is thrilled to announce the launch of the Asphalt Life Podcast! As an extension of the Asphalt Life blog, our new podcast covers the hottest topics in the roofing industry, including business-building and marketing strategies, best practices, training and development, company culture a...

A Family Legacy

Guy Brothers Roofing was never supposed to exist. Mike Guy never should have achieved the American Dream. His father determined that one generation of callused hands, bad backs and never-ending days of pure exhaustion was enough. Mike Guy and his four brothers were discouraged from following in thei...

Brittany Get Your (Nail) Gun

Brittany and Adam CherupBrittany Cherup isn’t just breaking the glass ceiling — she’s taking a wrecking ball to it!Women comprise only 2 percent to 10 percent of roofers in the U.S., according to the National Roofing Contractors Association (NRCA). However, with organizations such as National Women ...

Roofing’s Next Generation: 2018 Edition

In this multi-part series, Asphalt Life presents 11 roofers, age 30 and under, who are taking the roofing world by storm. Between their successful roofing businesses and aspirations for the future, they’ve accomplished more in just a few short years than many people do in a lifetime. Their success i...

Party In The Parking Lot

For Dan Worstell, there’s nothing like game day at Louisiana State University. From its location deep in the heart of Cajun country, Tiger tailgating is a cultural experience like none other, and Worstell aims to create a spirit that embodies all that LSU college football has to offer. But he has a ...

The Atlas Insider: Great People, Great Passion, Great Stories

This series features Atlas employees who stand out for the passion they bring to work, day in and day out. In the second edition of our "Atlas Insider" series, we invite you to explore the world of Robert Hulak, Senior Director of Customer Operations and Reporting. While many do not fully understand...

The Asphalt Lifers

The Asphalt Life is one that most roofers adopt for the long haul. Meet four dedicated roofing veterans, who have more than one-and-a-half centuries of combined experience, and discover what inspires them to build their legacies in the industry. Helping Others Succeed Jim Owen Retired President/COO,...

The Atlas Insider: Great People, Great Passion, Great Stories

This series features Atlas employees who stand out for the passion they bring to work, day in and day out. Johnny Anderson, Customer Care Pro at our Hampton, GA, plant, kicks off our "Atlas Insider" series with an inspiring story of hard work and dedication to a cause and company he believes in. And...

Small Steps, Big Difference

"Dan is not only a great roofer ... he’s also a stand-up guy who cares about his employees and community." —Jonathan Winoker, territory manager for Atlas Roofing The biggest changes in a person’s life often start with small efforts. Just ask Dan Worstell, president of Pyramid Roofing in the Hampto...

Then The Floods Came

After rain deluged southern Louisiana in August 2016, the Stine Home and Yard location in Walker, LA, was slammed.Workers at the store, part of a building supply and home improvement chain that offers Atlas products, couldn't keep anything in stock. The store's normal sales volume was 697 transactio...

They Struck Gold!

Some 380 vehicles took to the Las Vegas desert to compete in the 2017 Polaris RZR Mint 400. For the Genesis Contractor Solutions (GCS) Racing Team, the only number that mattered was one — as in, the team finished its 5500 Class/Division P in first place.Composed of Genesis Capital Ventures (GSV) CEO...

The Great American Off-Road Race

The pulse-pounding action of professional truck racing returned to Las Vegas, NV, in March 2017 with the Polaris RZR Mint 400. The physical stamina and mental endurance of drivers was put to the test in a race that featured 300 teams in 25 different classes. Known as “The Great American Off-Road Rac...